A Dynamic Web
by Wes L. Byrd, President, DynApp, Inc.
There are not many standard web "sites" out there today. Most web sites have become something more... web applications! From data driven content to eCommerce, more and more web sites today are Dynamic!
And why not? After all, the internet is the most powerful medium available today! Why treat your web presence like a static presentation when you can present your guest and potential customer with an interactive experience that is ever changing. Why simply display your products when you can give them an interactive guided tour, draw them in, and let them "play". And when it's all said and done, provide your visitor with the option to purchase your product right then and there! These are things that you just can't accomplish with TV, Radio, and printed advertisements.
One of the largest hurdles in accomplishing all this with small to mid-sized businesses today is the cost involved. It gets EXPENSIVE paying an outside vendor or an in-house team to custom build these things for you. One alternative is to buy pre-built applications. However, these limit you in the presentation of your product by their own provided interface. An excellent alternative is to use DynApp® to accomplish all of this for you with the least amount of effort and expense.
What DynApp® can do for you is integrate all your site components into one simple tool. Your website BECOMES the application by which you use to customize and develop your visitors' experience. There is no need in building or installing a support forum, catalog system, newsletter application, invoicing system, content management software or any other development tools. DynApp® comes bundled with most of these things build right in. And because DynApp® integrates these tools into your existing interface, your site and product branding are seamless with these tools and features thus improving your visitors' perception of your brand.
Ok, now your site is all powered by DynApp®. You've integrated your Intranet, Web Store, and CRM right into one powerful tool. "What happens when I need to change the entire look of the site to reflect our new corporate brand?". With DynApp®, you simply turn your new design into a "Skin" and apply that new skin to DynApp®. Instantly your ENTIRE system gets updated to the new look and feel!
Why stop there?! From the start you could develop several skins for your Dynamic site and even make them all available to your guests to choose from. Now your site gives the visitor a choice of how they want to see the information you have to present to them! The possibilities are limitless.
The beauty of it all is that DynApp® is affordable! Not only does it cost very little in comparison to the competition, but it also reduced the total cost of ownership by decreasing the development and maintenance time dramatically!!
The end result is a DYNAMIC web presence that is expandable, affordable, easily maintainable, powerful and dependable. What else can I say? You can't afford not to use DynApp®!
